Conference Production is at the forefront of B2B Conferences and Events companies.
What is a Conference Producer?
Conference Producers identify topics for a conference through in-depth market research (desk, phone and face to face) to write and produce a commercially viable conference programme that will offer networking and knowledge transfer opportunities for paying delegates, sponsors and speakers.
This is a truly fascinating and multifaceted position, as Conference Producers are responsible for their conference from inception to delivery. This includes working with all internal teams (sales, marketing and operations) to ensure the success of the event.
Moreover, if you appreciate a diverse working environment, then you will be pleased to know that conferences can take place globally and cover all industries!
Key tasks and responsibilities include:
Market Research & Analysis
– In-depth phone based research of key subject areas and hot topics within a particular industry sector. Identifying the target audience and finding out what they want / need to know.
– Identifying high-level, influential industry experts and to speak at the conference. Speakers can play a huge part in attracting delegates to the conference.
– Writing promotional copy in the form of a conference programme, in the language of your target audience. Ensuring that all sales-driven materials such as web, direct mail and email copy will maximize delegate attendance.
– Working with all internal teams, sales (delegate and sponsorship), marketing and operations to ensure the success of the conference and that it is delivered on time and in budget
– Attending conferences to ensure excellent delivery and smooth running on the day. Often this will include opening your conference. This is an opportunity to represent the company and to network with key players and speakers within the sector. To build relationships and shake hands with the people that helped shape your agenda.
How to get into Conference Production
To be a successful Conference Producer you need to have a strong academic background. Most clients look for a 2.1 and above in a research heavy degree. You need to have a thirst for learning and research – but not just on Google! You need to be able to pick up the phone or to go to a face-to-face meeting and extract the crucial information that your conference agenda needs.
Conference Producers need to have excellent communication and interpersonal skills. You will be building relationships with industry experts from the get-go. You will need to be adaptable in your approach, both when dealing with external stakeholder’s and when working with your internal teams. Not everyone responds the same. Be it to your audience, a speaker or your sales manager, your role is to help get a message across.
Conference Producers need to be commercially driven. They need to identify conference topics that will attract paying delegates and sponsors. Moreover, they are creative with entrepreneurial spirits!
Salaries and Progression for Conference Producers:
Graduate Conference Producers can expect a starting salary of between £22,000 - £25,000per annum with an estimated profit share of between £3,000 - £8,000in their first year. Careers and salaries can progress pretty quickly.
As well as working your way up the traditional route, some producers just love content and develop their career by crossing over into different industries, focusing purely on creating agendas. This can nicely lead into freelance opportunities, which is another route that Conference Producers can take.