A fantastic opportunity has arisen for a passionate and ambitious Marketing Manager, with a background in digital marketing, to join an expanding team.

Our client is the UK’S leading provider of public sector events. They run exhibitions, conferences, and training courses that serve and improve the communities they are passionate about. They are experts with a deep understanding of the evolving challenges these communities face and our mission is to “bring our communities together to connect, learn and grow through innovative, stimulating and collaborative experiences.”

Key Tasks & Responsibilities

  • Campaign Strategy: Plan your strategy for each product including targets, budget, channels, and timelines
  • Data Selection: Build targeted data lists to cover all sales areas, identify gaps and brief data builds/purchase.
  • Email Marketing: Create a range of different email campaigns, test subject lines, optimise and report on success
  • Digital Advertising: Create and manage paid advertising to promote event sponsorship opportunities and generate leads. This will include landing page creation and reporting
  • Sales Collateral: Create briefs to populate existing templates for downloadable content such as brochures, del lists and event reports
  • Website Management: Get websites market ready. Update content based on event changes, optimise for keywords, and ensure presentable and easy to navigate. Include data capture for commercial lead gen.
  • Lead Management and Reporting: Report on leads generated against pre-agreed KPIs and targets and ensure leads are being allocated effectively.
  • Partners and Listings: Seek to get products seen in as many places as possible and work with key partners to provide marketing materials that are shared with their networks for additional lead generation opportunities.

The Candidate

  • Experience in a senior digital marketing role
  • Excellent communication skills and confident presenting to senior stakeholders
  • Proven experience of driving digital transformation, strategy, and best practice
  • Expert in SEO and PPC strategy and implementation
  • Experience and preference towards A/B testing across digital channels and websites
  • Excellent understanding of e-commerce, content marketing, marketing automation, CRM and paid digital media
  • A natural leader with experience in board-level discussions and driving change

Benefits include:

  • Generous holiday + public holiday + birthday
  • Tech Scheme
  • Cycle to Work Scheme
  • Flexible working

Location: London or Manchester

Salary: £37K-£40K DOE + 20% bonus OTE