The organisation is a multi-channel PR, marketing, events and media organisation, with offices in Central London and Cardiff, who focus on building long-term client relationships. The company specialise in innovative conferences for the transport, energy and logistics sectors.

The Marketing Manager will be a confident self-starter who is responsible for managing marketing for the conference division and growing the profitability of events, in line with divisional targets, with a specific focus on driving delegate revenue. You will have direct line management of a Marketing Executive – management experience would be ideal, but this is a perfect role for someone who has had dotted line management or mentorship and ready for a step up in their career.

This exciting role will oversee the creation and implementation of marketing and delegate acquisition strategies for each conference, and will involve working on virtual, hybrid and in person conferences. This role requires a thirst for results, and the Marketing Manager will be responsible for tracking, analysing, and reporting on campaign performance, which in turn will play a lead role in shaping future strategy.

This company has a fantastic culture with a supportive team, access to various training and flexible working policies.

This role is perfect for an existing Marketing Manager looking to broaden their experience, or a Senior Marketing Executive looking to take the next step.

 

 

Key Tasks & Responsibilities   

 

  • Develop and implement bespoke marketing campaigns and strategies through email marketing, SEO, PPC, social media, content, and CRM to hit event revenue targets for all conferences
  • Build partnerships with quality media outlets to ensure maximum exposure for the brand
  • Line management of a Marketing Executive
  • Be responsible for the marketing budget for each event and reporting on ROI
  • Work with the sponsorship sales and creative team to ensure all marketing materials are of the highest design quality
  • Proactively track, analyse and report on campaign performance, and conduct post-event analysis reports

The Candidate

 

  • Educated to degree level or equivalent, preferably in marketing
  • Minimum of 2 years’ experience working in conference marketing
  • In depth conference sector knowledge and the process and procedures in conference marketing
  • Marketing strategy development including social media and content marketing campaigns 
  • Excellent written & verbal communication skills
  • People management experience and the ability to liaise with stakeholders at all levels
  • Excellent negotiation and influencing skills.
  • Strong initiative and problem solving skills

 

Location: Central London or Cardiff

Salary: £30,000- £35,000

Consultant: Chloe

Albany Appointments specialises in recruiting for roles in Conference Production, Event Marketing, B2B Sales and Event Management. Why not call one of our dedicated consultants to have a confidential conversation about your career.