Marketing Executive

 

Globally renowned online publisher who deliver professional education courses, webinars, events and exhibitions, online and in-person, in the USA and UK are looking for an experienced B2B Marketing Executive.

 

Working closely with the CEO and Event Manager, the Marketing Executive will be responsible for creating and managing marketing campaigns for online courses, in-person and virtual conferences and webinars through all channels, tracking response rates and meeting financial targets.

 

Key responsibilities:

  • Implementing marketing plans through all channels
  • Evaluating marketing campaigns
  • Managing the production of marketing materials, electronic or otherwise
  • Writing and proofreading copy
  • Maintaining and updating databases
  • Managing website
  • Identifying and evaluating potential media partners and implementing mutually beneficial agreements
  • Following-up enquiries / managing registration prospects

 

About You:

  • Minimum 2 years’ B2B marketing experience, preferably in the conferencing industry
  • 2.1 degree
  • Excellent communication skills - both written and verbal
  • Exceptional grasp of English language, grammar and proofreading skills.
  • A strong understanding of digital channels and how they can be used to drive and improve delegate attendance
  • Have good technical knowledge of Microsoft Office and high computer proficiency
  • Must be proficient in SEO, and be experienced in email, content and social media marketing
  • Have proofreading skills and an eye for detail
  • Have good relationship management skills and a team player

Preferred but not essential

  • Basic InDesign / editing skills
  • Experience of working in a conference organisation

 

Central London Office based in Bloomsbury

Remote work at present with intention to return to office in the near future

Salary: £27,000

Job Code: LC882912